There are essentially three origins for a story:
- Naturally occurring "events" such as disasters, floods, earthquakes, fires, and airline crashes are inherently unpredictable and journalists must respond after the fact. News stories about disasters follow a predictable pattern: early reports, which frequently over estimate the severity of the disaster, rely on everyday people, because they’re frequently the only witnesses; later stories, assuming the story is newsworthy enough to become developing news over several days, tend to rely on officials – mayors and governors, insurance company representatives, disaster relief agency officials. This is a way the news becomes routinized.
- Created and "subsidized" news is more frequent than unpredicted news. It occurs because a person, group or organization either does something public and newsworthy and/or seeks press attention. Public relations practitioners participate in the process of news making.
- "Enterprise" news is made when journalists act rather than react as they do in a disaster or tragedy. This is called enterprise news because the editor or reporter takes the initiative on a story. These can develop from beat coverage and investigative journalism.
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